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As a smartphone, the Zoom doesn't stray far from the formula ASUS introduced with the ZenFone 2: It squeezes enough power out of its quad-core Intel Atom Z3580 chipset, and the 4GB of memory helps keep this bloatware-ridden build of Android Marshmallow running smoothly. The battery will get you through a long workday but not much more than that. Of course, the camera is the real star of the show -- that's why the Zoom costs an extra $100 over the $299 ZenFone 2. Spoiler alert: For the vast majority of you, the premium just ain't worth it.
The name says it all, really. The Zoom's claim to fame isn't its 13-megapixel rear camera; it's the built-in 3x optical zoom lens. You can't miss it, either; the camera assembly looks like an enormous plastic disk on the phone's faux-leather back. Lumia 1020 fans might feel a pang of nostalgia, but the hump of the ZenFone's camera has nothing on that Windows Phone's notable 42-megapixel hunchback. While it's not subtle, exactly, the bump does a good enough job physically fitting into the body that you won't mind it much in day-to-day use.